ICEHOTEL JUKKASJÄRVI

Brand evaluation

ICEHOTEL is the world’s first and largest hotel built of snow and ice and it is situated in Jukkasjärvi, a small village in Northern Sweden with 1,100 residents and 1,000 dogs.

ICEHOTEL covers 5,500 square meters and is constructed from 1,000 tonnes of Torne River ice and 30,000 tons of “snice”, a mixture of snow and ice that strengthens the structure. Around 100 people are involved in the construction of ICEHOTEL, half of which are artists especially invited to design particular areas of the hotel. The construction is a year-round process. Between March and April, 5,000 tons of ice is harvested from the Torne River and kept in cold storage during spring and summer.

www.icehotel.se